Standing out as a brand in today’s rapidly changing digital landscape is an ongoing challenge. This is where video comes in. From the types of videos, to the overall strategy. The best practices, to the length, quantity and size. Video has rapidly changed everything for businesses and can be used at every stage of the customer journey

Social signals is back after a hiatus and jam packed with some great content for you to get your teeth into. Since we last spoke there’s been lots going on at Evolve, we’ve revamped our website, and grown our team to increase our video production capability in response to market demand.

Indeed, it’s full steam ahead in 2020 as we get skill up for the marketing challenges the new decade will throw upon us. Are you ready?

We recently shared a blog on the seven selling components of making video content that sells. However, you were probably left wondering how to make a culture of video marketing within your organization.

These five steps below can take your company from resistance to a culture where everyone is using video as part of their daily sales & marketing function. The sales team will be using videos every single day and everyone in your team is creating video with enthusiasm.

Ask yourself, how does your company truly see video right now and how are you using it?

Perhaps you’re making videos and have a great looking website with some great content but aren’t seeing results?

Here are the seven selling videos that will take your sales and marketing efforts to the next level.

Calling all Sydney based companies! Are you hosting an event in the next two months? Evolve is celebrating 2020 by offering one lucky brand a free ½ day event video (subject to T&C’s).

Maybe you’re a PR company looking to promote a client’s event or a small business owner that would like to utilise video more as part of your sales and marketing mix?

In the is article from our brands guide to creating the winning recipe with social video we talk to pioneering content-creator Meagan Cignoli from Visual Country about telling meaningful stories with short form content and find out what her tips are about how to approach creators and agencies with your video project ideas.

Welcome to the 21st Social Signals newsletter your fortnightly feed of curated articles and insights from the world of Social Media, video and content marketing.

This week fresh from our trip to American Samoa we share with you the secrets to live-streaming success and the latest social insights from SMW New York.

And if that's not enough to wet your appetite we dial you in why Instagram will overtake Facebook and what content trends are rocking the world of fitness.

Live-streaming on social platforms was hyped as the next big thing three years ago when Meerkat and Periscope were the new shiny social media platforms of choice. Since then, Facebook, Instagram and You Tube have all launched their own live services. But just how far have we come with ‘live’ and what are the opportunities for brands when you’re already producing other video content? Where does is fit into your day-to-day marketing activities?

Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program

Welcome to Social Signals No 19, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out the essential social pillars you should use when creating video, how to use video more effectively on Instagram, and how to inject more emotion into your content. Our must-read article this week comes from experienced marketer Josh Spector who outlines his ultimate guide to growing your audience online. 

Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe what the medium is already telling us about human behaviour and how people are engaging and interacting with video content in the newsfeed.   

Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.

As part of our ‘Brands guide to social video', Evolve Social spoke with respected digital marketer, Dennis Yu about the importance of telling authentic short stories on social media that resonate as part of a wider brand story arc.

We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.

Welcome to Social Signals No 17, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out why Tastemade’s videos are working so well on Facebook and countdown to the launch of Evolve’s brand guide to creating the winning recipe with social video with a chat with prolific Content Creator Matthew Vandeputte aka Matt Joez.

As part of Evolve’s forthcoming Social Video Guide For Brands we caught up with short form content creator Matt Willis from Melbourne’s Yell Design who had some great advice for brands wanting to use short form video content on social media more effectively.

Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls” ‘The age of experiences”.

Welcome to the Social Signals No 14 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. 

This week we examine the latest trends in visual content marketing and examine some of the key insights from this year’s Social Media Week in New York with a focus on social video and the changing face of TV.

One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. 

Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.

Welcome to the Social Signals No 13 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we get ready to go big with our content marketing in 2017 and we talk social video metrics. We rule the roost over the recent Superbowl17 Ads and ask the question which ones delivered and which ones didn’t?

With the new year, well and truly under way, the biggest threat to your 2017 content marketing strategy is to delay it any longer. 

But it’s important you’re careful not to get lost in the crowd by producing stuff that doesn’t stand out from the deluge of content that's already out there.

Welcome to Social Signals No 12 your weekly feed of insights and what’s hot from the world of Social Media, Video and content marketing. This week we get stuck into 2017 with some great research on the state of Social Media and on the Future of Influencer Marketing, whilst McDonald's kicks off the new year by leading the charge using Instagram live and we learn how to give your content wings 

With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on.

MD David Wesson took part in the Naturally Good Expo at The Horden Pavilion Sydney. Watch the video to see him talk about the opportunity of using Social Location marketing to convert fans and followers into In-store customers.