Welcome to the Social Signals No 14 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.
This week we examine the latest trends in visual content marketing and examine some of the key insights from this year’s Social Media Week in New York with a focus on social video and the changing face of TV.
LG’s new campaign ‘Life’s Good when you play more’ is our video of the week and we look at how they became the first brand to sponsor a Facebook live video. Meanwhile on Instagram we look at the rising trend of fashion series popping up on Instagram stories and the best branded videos last month on the platform.
If this wasn’t enough, we look at how NASA is using social media and VR to make space exploration fashionable again and how Google and Levis will help you keep on top of your digital world whilst you’re on the go with their new interactive jacket.
All this and more when you get stuck into this week’s stories to inform, inspire and get you fired up for the working week. You know you want to.
Fashion brands and retailers are rolling out original series on Instagram Stories. More structured than the typical Story, they’re short videos that are typically released according to a schedule and edited (at the very least) for time.
When LG launched its latest handset, the G6, at the Mobile World Congress in Barcelona late last month, it became one of the first brands to run a sponsored Facebook Live video, enabling its target audience to catch the product launch as it happened. Over 14,000 viewers tuned into the video as it was being streamed live.
How Virtual Reality and Social Media are helping NASA & Buzz Aldrin educate the masses
Space travel may have been at its buzziest in the late 1960s, when Buzz Aldrin became the second person to walk on the moon. Yet intergalactic topics seem to be making a notable comeback thanks to NASA’s social media game and Aldrin’s leveraging of virtual reality.
Lots of great insights from the likes of Instagram and Buzzfeed that made this one of the most talked about sessions at Social Media Week New York this month.
Just when thought you couldn’t have enough screens in your life, the clever people at Google and Levi’s have come up with the next big thing: an interactive jacket freeing people up from looking at screens, yet allowing them to remain in charge of their digital world.
Keep up to date with what’s working in the news feed from the top brands on Instagram with this month’s best-branded videos compiled courtesy of the guys at Tubular Insights.
How Social is Driving the end of TV as we know it and the Kardashian’s could be bigger than the Beatles
In 1964, the Beatles’ appearance on Ed Sullivan was a watershed moment in America. At that time, if you wanted to be relevant, you went on Ed Sullivan. Today the media landscape is very different with the Kardashians being able to monetize their social presence with tweets about teas and tummy tucks.
It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts.
We love this new campaign video from LG! it's bright, colourful and full of little product story vignettes so you want to know what’s coming next. Perfect for it’s target audience and our video of the week.