Welcome to Social Signals No 12 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.

This week we get stuck into 2017 with some great research on the state of Social Media and on the Future of Influencer Marketing, whilst McDonald's kicks off the new year by leading the charge using Instagram live and we learn how to give your content wings.

Meanwhile, the Virtual Reality debate rages on how it facilitates social connection and Facebook takes the next leaf out of the Snapchat playbook by developing its own animated AR selfie lenses.

All this and more when you get stuck into this week’s stories to inform, inspire and get you well and truly back into the working groove. You know you want to.

How to Give Your Content Wings, 12K Viral articles from 2016 analyzed to uncover the secret formula


Neil Patel & Buzz Sumo took the top 10,000 articles for the entire 2016 calendar year for their analysis. They also grabbed 20,000 top-performing titles from last year for comparative analysis. What they found out will help you boost your traffic, sales and engagement.

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Facebook is developing Animated selfie masks for brands



Branded masks are just another offering that Facebook is looking to swipe from Snapchat. Brands are into lenses and masks because people often play with them longer than they are willing to watch a video, and they are highly sharable.

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The 2016 Nielsen Social Media Report   




Nielsen finds that surprisingly, the heavy social media user group isn’t Millennials. In fact, Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week.  

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How McDonalds is using Instagram live to give away its new Big Mac Sauce




The restaurant chain has been consistently employing Instagram's live video feature recently, and to coincide with the launch of its Big Mac Sauce Mc Donald's have been asking fans to tune in at 1pm each day on Instagram to get a secret code word and find out the location of participating outlets.

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How Virtual Reality Could Change Content Marketing



Sarah Hill is the CEO and chief storyteller for Story UP, one of the early pioneers in virtual reality for brands. She explains why VR is finally gaining a foothold, and what marketers should understand before they dive in.

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Are You Paying Enough Attention to your Social Organic Reach?   



Gary Vaynerchuck argues in this article that we have become used to thinking social media only works when you spend money, and this represents a lack of hustle and a lack of understanding that great content, especially when amplified in subtle ways, can be unbelievably effective so it pays to grow the right way.

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How Virtual Reality Facilitates Social Connection -New Facebook Research 




The answers carry big implications for marketers, who are eager to understand how people will respond to virtual reality. While broad adoption is years away, the technology—which allows people to feel physically immersed in settings and experiences without being there—is becoming more affordable and sophisticated.

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The Future of Influencer Marketing -New Report




Influencer Marketing Platform Traackr, Lee Odden, Brian Solis and a host of other key Social media luminaries come together to examine the key trends and outline the ways in which marketers and brands alike can realise true ROI and business impact in 2017 through influencer marketing.


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Download the Report     


Video of the Week


Amazon Go -  is this the future of shopping? Introducing Amazon Go and the world’s most advanced shopping technology.