Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.
This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.
We learn some great ways to strategically repurpose your content and this week’s featured case studies are from both alcohol brand Bacardi and global event series Tough Mudder.
If that wasn’t enough we look at Snapchats new Snap Maps feature and find out how Instagram new Paid Partnerships feature works for all your influencers posts. All this and more when you get stuck into this week’s stories to inform, inspire and get you fired up for the working week. You know you want to.
We talked to digital marketing expert Dennis Yu from Blitzmetrics, as part of our brand guide to social video who shared his insights on why he thinks the one-minute video is the most effective way to promote your brand on social media and what the main components you should adopt are.
Snapchat’s next big feature wants to get you to meet up with friends in real life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat.
It was only a matter of time before this feature was introduced and now when influencers are getting paid to take a photo they can include a tag at the top of the post that reads "Paid partnership with Brand X " — or insert whatever the Instagram account name of the sponsor is.
We can all agree that content marketing is one of the most effective and low-cost ways to generate leads for your business. But creating good, engaging content consistently can be challenging. Repurposing your content will save you time, money and energy—and who couldn’t use more of that?
Launched at this years VidCon, Google's Daydream team have created a brand new video format, called VR180, that they believe will make VR content even easier to create. VR180 video focuses on what’s in front of you, are high resolution, and look great on desktop and on mobile.
Alchohol Brand Barcadi has rolled out a new Snapchat campaign that allows users to star in a uniquely produced music video, soundtracked by the brand’s cultural partners Major Lazer.
Tough Mudder has expanded from a small-scale weekend activity for fitness braggers to a global phenomenon as tens of thousands tune into Facebook, Snapchat or Periscope to watch events live, CEO Will Dean explains how social media has been an integral factor in growing the brand, and how it's evolved from organic videos to a paid strategy.
Launched at this years VidoCon, the app, which features a new suite of tools that Facebook is referring to as its Live Creative Kit, will aim to help creators make their streams look more professional. The app will feature a interface for fan interaction across Instagram and Messenger, as well as an analytics tab to help creators track engagement and improve content strategy based on age and geographic data.
If you want to get your creative on, then this campaign from Mail Chimp which has just scooped a Cannes Lion award is as creative as it gets. We especially like the thinking behind this campaign that the most direct path to getting people'd attention isn’t always the most obvious one. If you liked this video, then why not check out the other 22 winners at this year’s Cannes Lions here
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