Live-streaming on social platforms was hyped as the next big thing three years ago when Meerkat and Periscope were the new shiny social media platforms of choice. Since then, Facebook, Instagram and You Tube have all launched their own live services. But just how far have we come with ‘live’ and what are the opportunities for brands when you’re already producing other video content? Where does is fit into your day-to-day marketing activities?
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Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe what the medium is already telling us about human behaviour and how people are engaging and interacting with video content in the newsfeed.
Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.
We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.
Welcome to the Social Signals No 14 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.
This week we examine the latest trends in visual content marketing and examine some of the key insights from this year’s Social Media Week in New York with a focus on social video and the changing face of TV.
One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website.
Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.
Welcome to the Social Signals No 13 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we get ready to go big with our content marketing in 2017 and we talk social video metrics. We rule the roost over the recent Superbowl17 Ads and ask the question which ones delivered and which ones didn’t?
With the new year, well and truly under way, the biggest threat to your 2017 content marketing strategy is to delay it any longer.
But it’s important you’re careful not to get lost in the crowd by producing stuff that doesn’t stand out from the deluge of content that's already out there.
Welcome to Social Signals No 8 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.
This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.