Today's digital marketing manager no longer just has to be competent at search engine optimisation or email newsletters. Social media has become the largest referral channel for marketers.
Evolve is an agency with social at it's core. We aim to help our clients to connect more effectively with their target consumers. We then provide the necessary tools for you to grow both your social and business results.
Modern users want to interact with companies via the channels they use most commonly — social networks. As a result, community management is often the first interaction with a company. Evolve can assist to establish current response rates and implement a new structure that improves current customer service.
- In-house or Outsourced Community Management: Evolve can help you review a range of options and people at different budgets to create the optimal structure for responding to social media customer enquiries, as well as for posting content.
- Ongoing Page Analytics & Monitoring: Community manager roles encompass research elements, including the tracking of page metrics and related insights. Tracking occurs on each of your social networks and pages, as well as across content types and social advertising. Evolve can assist with these.
- COMMUNITY MANAGEMENT: CASE STUDY (SCULPTURE BY THE SEA): Evolve has helped drive the highly successful Artist Advocacy campaign for the past 3 years.
Running paid social and re-targeting campaigns on Facebook is where many clients progress once they have moved beyond having a basic Facebook page. The next step is to turn fans and likes into leads and sales. Evolve does this by:
- Social-CRM Implementations: In order to convert a Facebook like into an off-line sale and lifelong customer, there needs to be an integration with or creation of a social CRM system so the different company databases talk to each other.
- Lead Management Campaigns including Landing Page Development: Facebook Lead Ads is an example of advertising solutions Facebook has created that move beyond brand or reach objectives. Evolve can help with all facets of your Facebook lead campaign including generating various landing pages to optimise conversion.
- Social Sales Channel Establishment & Maintenance: Evolve can advise on a range of pure online sales models for retailers, financial services, telecommunications, travel and property.
LEAD MANAGEMENT: CASE STUDY (MERITON): Evolve developed a Facebook lead management plan for Australia's most successful apartment developer.
Social Media Training
Evolve believe in leaving social media knowledge in-house and aims to help businesses use social media, mobile and digital channels more effectively. We are hands-on in leading digital face-to-face training for your team. Services offered include:
- Team Training & Workshops: Delivered offsite at a top location, or in-house at your office or our agency, Evolve deliver specialist social media marketing training sessions. Rather than provide a cursory review of industry news, training is conducted in core industry functions such as content marketing, community management, social media strategy and social network channel-specific knowledge transfer (Facebook, LinkedIn and Instagram).
- Recent Evolve training sessions have included: "How to build and manage a thriving Facebook Community" & "Engagement Best Practices".