Launched a global lifestyle brand with a comprehensive social media and content marketing program that received worldwide coverage and drove double digit local sales increase.

“From the very outset that Evolve’s proposal stood out head and shoulders above the rest. The level of professionalism and strategic thinking combined with the fact that they are a young and agile agency meant that we would get the level of servicing that perhaps we wouldn’t get with a larger agency.”

THE BRIEF

Challenge: Launch social media presence for Fiji Water in Australia; Help build awareness and trial of brand in the region.
Strategy: To differentiate from myriad of bottled Water competitors, Evolve built a network of influencers around Fiji Water's pillars of fashion, food and healthy living: Event campaigns tapping into social buzz at Good, Food & Wine Festival; Sydney Film Festival and National Volleyball Series helped via the use of local influencers.
Result: Evolve used Facebook, Instagram and a network of fashion, food and healthy living influencers to grow the brand's social followers and drive over $770K in media value. FIJI Water’s Australian social media team was able to outperform other region’s metrics over the same time-period.