Launched a global lifestyle brand with a comprehensive social media and content marketing program that received worldwide coverage and drove double digit local sales increase.
- Challenge: Launch social media presence for Fiji Water in Australia; Help build awareness and trial of brand in the region.
- Strategy: To differentiate from myriad of bottled Water competitors, Evolve built a network of influencers around Fiji Water's pillars of fashion, food and healthy living: Event campaigns tapping into social buzz at Good, Food & Wine Festival; Sydney Film Festival and National Volleyball Series helped via the use of local influencers.
- Result: Evolve used Facebook, Instagram and a network of fashion, food and healthy living influencers to grow the brand's social followers and drive over $770K in media value. FIJI Water’s Australian social media team was able to outperform other region’s metrics over the same time-period.