Built a global public art brand: $3.6m of earned media value created at extremely low cost, with over 40k user generated photos and over 2.1m engaged fans.
- Challenge: Client approached Evolve in the formative stages of Sculpture by the Sea (which had negligible online reach) with a brief to build a global brand. Their wish was to showcase Bondi and later Cottesloe with an outdoor exhibition of artwork to a local and global audience. The challenge was to drive engagement and awareness of exhibition artists and public programs.
- Strategy: Create eco-system of user generated content, complemented by daily feed of highly shareable professional short-form visual and video content, using a range of promotional, paid social, and channel specific contests and hashtags.
- Result: Evolve has worked between Oct 2013–Mar 2016 on 6 different Sculpture by the Sea exhibitions. The agency has helped create a global brand while creating millions of dollars of media value for Sculpture by the Sea by a combination of high quality video/visual content and stimulating user generated content.