One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website.
Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.
Welcome to the Social Signals No9 your weekly feed of insights and what’s hot from the world of Social Media, Video and content marketing. This week we smash the fake news controversy and find out the real reason Facebook won Trump the presidency, we get all hot and sweaty with Bradley Martyn’s epic Mannequin challenge.
Welcome to the Social Signals No8 your weekly feed of news and insights from the world of Social Media, Video and content marketing. This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.
In this week’s Social Signals, we've got a mixed bag of goodies for you, from the best Buzzfeed images and why they went viral & why video is the future of marketing! We also uncover how Woolworths has turned to Augmented Reality to engage with Aussie kids and Adidas is attempting to redefine influencer marketing through Dark Social.
How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. We look at how brands develop a personal relationship with a user that goes beyond just “like?”