Evolve travelled to Griffiths in regional NSW, to tell the craft beer brewing story of Australian Beer Co’; Coca-Cola Amatil’s craft beer brand. Recipe matching to beers and brewer stories were captured on short form social videos then published on YouTube.
- Challenge: Coca-Cola Amatil's joint venture beer arm required a social media strategy to launch The Australian Beer Co's range of craft beers. The company wanted it's unique brand story told about it's beer, the brewer, and related tales.
- Strategy: Shoot premium video content to tell the Yenda brand story. Then distribute content on YouTube and Facebook.
- Result: Evolve travelled to regional Australia to capture the brand story of Coca-Cola Amatil's Australia Beer Co and their craft beer brand Yenda. See more about Evolve Video Production Services.