Reached over 1.5m people across YouTube, Facebook, Twitter for Sanitarium's liquid breakfast UP&GO, using branded parkour & skateboarding influencer content.
- Challenge: The initial brief to Evolve was to establish UP&GO's market presence online and drive social engagement on social networks of choice for hard to reach 14–21 year old teens. Evolve needed to find influencers in lifestyle sports such as parkour and skateboarding.
- Strategy: Identify and sign-up popular extreme sports influencers, such as Red Bull athlete Dominic Di Tomasso and Trent Maxwell from Bondi Rescue, to participate in a influencer, advocacy and branded content program; Creating being high quality surf, parkour and skateboarding videos distributed and promoted across Youtube and Facebook.
- Result: Evolve’s first campaign was so successful Sanitarium engaged a follow-up influencer, social and video program. The two rounds of videos across YouTube and Facebook generated 1.67m views.