World Cup 'Show Your Colours' User Generated Content Competition Drives 519% Engagement Uplift
- Challenge: Evolve was briefed to amplify Rebel Sport's World Cup marketing. Build their social community and promote soccer merchandise during Brazil 2014 World Cup. Challenge was to leverage national pride in the guernsey.
- Strategy: Positioning Rebel in World Cup Conversation. Getting target audience involved by leveraging national team loyalties during World Cup through user generated content 'selfies' competition entries on Instagram to "Show Your Colours": Weekly winners received a $1,000 gift card.
- Result: A user generated 'Show Your Colours' content campaign was delivered that raised engagement 519%.