World Cup 'Show Your Colours' User Generated Content Competition Drives 519% Engagement Uplift

“Our 2014 World Cup ‘Show your Colours’ World Cup Campaign with Evolve has been one of the most successful campaigns we have run on Social. Not only did they contribute to us achieving record sales of merchandise across our retails stores, but their clever use of user generated content helped us drive engagement and community to a level we have not replicated since on our social channels.”
— Daryl Dcruz, Head of Digital and Data, Sports Retailing

THE BRIEF

  • Challenge: Evolve was briefed to amplify Rebel Sport's World Cup marketing. Build their social community and promote soccer merchandise during Brazil 2014 World Cup. Challenge was to leverage national pride in the jersey.

  • Strategy: Positioning Rebel in World Cup Conversation. Getting target audience involved by leveraging national team loyalties during World Cup through user generated content 'selfies' competition entries on Instagram to "Show Your Colours": Weekly winners received a $1,000 gift card.

  • Result: A user generated 'Show Your Colours' content campaign was delivered that raised engagement 519%.

THE CAMPAIGN

 
 
 
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