With the beginning of Women's Big Bash League, Cricket Australia engaged Evolve to train staff how to drive rapid engagement and participation in social media around women's cricket.
- Challenge: Run internal training workshops to staff at annual conference, where best practice social media marketing techniques were taught.
- Strategy: Developed a presentation focused on Understanding Audiences; Channel Management; Better Content and Campaign Ideas. Various training techniques and case studies were utilised to provide staff the tools necessary to better understand and capture social media opportunities.
- Result: Evolve attended Cricket Australia's National Yearly Conference to train staff around social media opportunities with the launch of Women's Big Bash Cricket. Groups of staff were taken through a comprehensive social media training program.