B2B Content Marketing Campaign drives a 300% increase in social media reach & press coverage.
Challenge: To increase awareness of the HAWAIKI’s transpacific cable system linking Australia, New Zealand, Hawaii and the US West Coast and promote investor and stakeholder relations.
Strategy: To create a premium B2B content program that would outline the projects vision and highlight it’s impact across the South Pacific region.
The Campaign: Working In conjunction with AwesomTech Media, Evolve produced a series of video and bespoke photographic content on location at each of the marine landing sites, and press launches in Australia, New Zealand and American Samoa.
These assets included a series of social media optimised partner, customer, and community interviews that were used for press, shared with local partners, and disseminated through Hawaiki’s own social media and digital channels.