Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
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With the new year, well and truly under way, the biggest threat to your 2017 content marketing strategy is to delay it any longer.
But it’s important you’re careful not to get lost in the crowd by producing stuff that doesn’t stand out from the deluge of content that's already out there.
In the 2nd half of 2015 we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online.