Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. 

This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls ” The age of experiences”.

On a more practical note we get to grips with the key differences between Facebook’s version of Stories and Snapchat's, learn The Art of Facebook Live Storytelling and what makes a successful video on social media courtesy of those lovely chaps at Buffer.   

If this wasn’t enough, we highlight the latest brand case studies from Marriot using Influencers to create branded Snapchat stories and how US hipster Ice Cream Brand Van Leewuen increased sales 50% by making its packaging more instagrammable.

All this and more when you get stuck into this week’s stories to inform, inspire and get you fired up for the working week. You know you want to.


7 Key New Storytelling Principles You Need to know In an Age of VR, 360 & the Mobile Newsfeed




The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around storytelling and audience engagement in profound ways. In a recent address to delegates at Social Media Week NYC, Facebook’s global head of production, Megan Summers provided some valuable insights into the fascinating world of ‘spatial storytelling’ and its fast-growing potential to create truly immersive experiences that place users at the center of our stories.


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Stories are The New Newsfeed   




If the camera is the new keyboard, then the future of social media will look more like a slideshow than a word document. So while Snapchat invented Stories, we’ll have to get used to using them everywhere. We can still praise Snapchat, or be pissed at Facebook for changing the apps we use every day, but we have to accept that this our reality now.


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Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories   




Marriot is launching an intriguing Snapchat campaign that runs through July and combines influencer marketing, Snap’s video-capturing Spectacles glasses and paid ads. Marriott has hired four social influencers—to take over the brand’s Snapchat account roughly once a month.


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What's the key differences between Facebook & Snapchat Stories? 




As Facebook started rolling out it’s latest update last week, under the guise of more ways to share with Facebook camera, it’s own version of stories bears a striking resemblance to the stories features of Instagram and Snapchat. But What are the key differences between the Facebook and Snapchat Stories you need to know?


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How a Hipster Ice Cream Brand Increased it's Sales 50% by Making its packaging more Instagrammable




A curious thing happened when high-end ice cream brand Van Leeuwen redesigned their packaging: People began snapping pictures of supermarket freezers. Redesigning our packaging so it “looks good on social media,” was a deliberate strategy. Said co-founder Laura O’Neill.


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The Art of Storytelling on Facebook Live  


facebook live


Facebook Live Influencer Ariel Viera shares his Facebook Live secrets that have helped him build his Urbanist page community to 14K followers boasting over 1.5 million video views in the last 5 months.  


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What makes for a successful video on social media?



In an effort to get to the bottom of what makes videos successful on social media, Buffer set out to answer two not-so-simple questions: Where does video perform best & In what format does video perform best? What they found out is that Video format, length, content, captions, and graphics (to name a few) all play a big part.


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Fashion Brand Alice + Olivia Launches Private Instagram for Top Consumers



Exclusivity has long been a tenet that fuels the fashion industry, and now Alice + Olivia is taking the concept to its Instagram account launchning a private Instagram giving its top shoppers a first look at new products, as well as the ability to shop styles before they launch. Is this a trend we will see a lot more of in the future? 


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Video of the Week – Stranger Things Virtual Reality/360 Experience  


This week’s video of week goes to the trailer to build the buzz for Season 2 of Netflix’s Stranger things. Who say’s 360 Video VR doesn’t have a role to play in engaging audiences to drive brand engagement?