The ‘Brands Guide to Social Video’ is essential reading for organisations and professional marketers looking to gain a better foothold in today’s rapidly-evolving digital and social mediadriven landscape.
In just a few short years, video has emerged as the dominant medium for brands to tell compelling stories, drive deeper customer engagement, and boost sales. As digital content expert Dennis Yu reminds us during our interview with him: “If a picture tells a thousand words, then a video tells a thousand pictures.”
But gone are the good old days of TV advertising when everyone knew what the word ‘video’ meant. With audiences now connected to so many social media platforms, and via a seemingly endless range of devices, the question today is not ‘should I make a video for my brand?’. Rather, the question is ‘How?’.
The ‘Brands Guide to Social Video’ tracks the key developments in video technology, shooting and editing techniques, and aligns them with important recent changes within the dominant
social media platforms (Facebook, LinkedIn, Google, Instagram, Twitter and Snapchat) as well as the latest data on audience and consumer behaviour.
Should you shoot in square or landscape for this social platform, or that mobile device? How short or long does a video need to be? Does there need to be sound? How will I know if my video has been successful?
The guide provides a wealth of practical advice as you start to placing video at the center of your marketing strategy. It’s also peppered with real-world examples of the best social video
campaigns, explaining why, and how, they worked.
But don’t just take our word for it. The ‘Brands Guide to Social Video’ also features interviews with leading social video pioneers Mathew Vandeputte, Dennis Yu, Meagan Cignoli, and Matt Willis who share with us their most important insights — and advice – as they navigate their way through this evolving new world.
We hope you find it as useful as it is fascinating, as you strive to tell you brand stories better, drive better engagement, and ultimately convert your marketing spend into real bottom line improvements.
I look forward to hearing from you soon.
David Wesson-Founder and principal Evolve Social
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