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We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.
Welcome to Social Signals No 17, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out why Tastemade’s videos are working so well on Facebook and countdown to the launch of Evolve’s brand guide to creating the winning recipe with social video with a chat with prolific Content Creator Matthew Vandeputte aka Matt Joez.
As part of Evolve’s forthcoming Social Video Guide For Brands we caught up with short form content creator Matt Willis from Melbourne’s Yell Design who had some great advice for brands wanting to use short form video content on social media more effectively.
Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls” ‘The age of experiences”.
Welcome to the Social Signals No 14 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.
This week we examine the latest trends in visual content marketing and examine some of the key insights from this year’s Social Media Week in New York with a focus on social video and the changing face of TV.
One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website.
Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.
Welcome to the Social Signals No 13 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we get ready to go big with our content marketing in 2017 and we talk social video metrics. We rule the roost over the recent Superbowl17 Ads and ask the question which ones delivered and which ones didn’t?
With the new year, well and truly under way, the biggest threat to your 2017 content marketing strategy is to delay it any longer.
But it’s important you’re careful not to get lost in the crowd by producing stuff that doesn’t stand out from the deluge of content that's already out there.
Welcome to Social Signals No 8 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.
This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.
In this week’s Social Signals, we've got a mixed bag of goodies for you, from the best Buzzfeed images and why they went viral & why video is the future of marketing! We also uncover how Woolworths has turned to Augmented Reality to engage with Aussie kids and Adidas is attempting to redefine influencer marketing through Dark Social.
How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. We look at how brands develop a personal relationship with a user that goes beyond just “like?”
In this week’s Social Signals we look at how Influencers challenge the way L’Oreal’s creates products now and 5 of the best-branded content campaigns from September. Meanwhile we make way for the launch of Twitter’s Moments global rollout, Snapchat's Spectacles and Facebook's Marketplace
