Welcome to Social Signals No 8 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.
This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.
Meanwhile, Snapchat's filters play a major part of platforms attraction, we tell you why, whilst the charge forwards for Facebook Live continues with Real Madrid switching it’s TV channel to the live-streaming platform and If that’s not enough to Inspire you, how about 30 Cinemagraphs that are guaranteed to have you thinking how do they do that really?
Finally, our feel good Video of The Week is the story of how a Jewish and Muslim girl have become Halloween Internet heroes. All this and more when you cast your eyes over this week’s masterfully curated stories to Inform, Invigorate, and Inspire your marketing week. You know you want to :)
A fascinating read and must for all strategists amongst you! If you produce or use video as part of your day to day marketing efforts this article will be invaluable as it outlines the strategy and the way data is used to achieve the optimal results.
The demise of any well-known business is followed by a combination of autopsy and murder mystery, but Twitter’s decision to shutter Vine is a step into uncharted territory.
Instagram is moving further into the world of e-commerce by allowing brands to test taggable products in their photos.The Facebook-owned app is beginning to test organic posts that let nearly two dozen retail brands tag products for sale in photos that lead directly to a brand's website.
If you're looking for a bit of creative inspiration then look no further than this fine collection of Cinemagraphs. If you’ve not come across them before, they’re essentially just photographs that contain moving elements that have been popping up over the internet more and more over the last 6 months.
Some lenses are permanent. Some come and go. Some are sponsored. On any given day, there are about 15 or 20 lenses. They are one of the main draws for the platform, And they are also, by far, the biggest success for “augmented reality.
Real Madrid has generated more than 110 million video views on social after taking the decision to begin delivering content from its club TV channel to Facebook Live. Could this be a growing trend?
Does the world need another live video app? Meerkat’s demise might suggest not, but that hasn’t stopped Vine’s co-founders from stepping into a highly contested space with the launch of an iOS app called Hype — days after Twitter announced it would be killing off Vine, apparently without even doing them the courtesy of letting them know.
Video of the Week -Juslim Girls are Halloween Internet Heroes
Two school friends in the US, Casey who is Jewish and Yasmin who is Muslim, create "Juslim" Halloween superheroes, and become an internet sensation, after gaining tens of thousands of likes and retweets.