Welcome to Social Signals No 9 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.

This week we smash the fake news controversy and find out the real reason Facebook won Trump the presidency, we get all hot and sweaty with Bradley Martyn’s epic mannequin challenge, how did they do that really and we find out what branded Instagram videos on cut the mustard last month.

All this and more when we get stuck into this week’s stories that will inspire, inform and laugh as you don your Aussie Band T-Shirt to work and celebrate all that is good about Australian music by taking part in #AusMusicTshirtDay  

You know you want to.


Heres’ How Facebook Actually Won Trump the presidency

Facebook_trump_ presidency


MARK ZUCKERBERG IS trying hard to convince voters that Facebook had no nefarious role in this election. But according to President-elect Donald Trump’s digital director Brad Parscale, the social media giant was massively influential—not because it was tipping the scales with fake news.

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Six Examples of How Brands are using Snapchats Spectacles




Snapchat's video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, California based company's headquarters.

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Six of the Best Branded Instagram Videos from October




In terms of branded content on Instagram, many companies are regularly using the site as part of a multi-platform video strategy, creating highly-snackable, and mobile friendly clips around promotional tie-ins, and tentpole events. We have chosen some of the best-branded Instavids for October that should leave you hungry for more.

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Spare a thought for the small guys in the Energy Drink Wars on Social  




Whilst the big brand energy drinks slug it out for millennial market share, one local brand that is punching above it's weight is Rieze who are tackling on local influencers head on to get noticed.

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What To Do When Someone Copies Your Every Move On Social - A Cautionary Tale




Lauren Bullen and Jack Morris are both travel photographers and Instagram's favorite travel power couple who collectively have cultivated a following of 2 million people; so you can imagine their surprise when they discovered an Instagram account that has mimicked their every post as they have traveled around the world.

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The Magical content that gets links and shares -New Research




Earlier this year an article about Pokemon Go achieved the rare accomplishment of being shared over 100,000 times and also acquiring 70,000 links from over 800 different domains. It is an example of the magical content we all dream of conjuring up and publishing. So how do you create content that achieves shares and links, what does it even look like?

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Video of the Week -Bradley Martyn's Mannequin Challenge    


Fitness guru Bradley Martyn wins the challenge for the most risque mannequin challenge yet with a video that has gone viral clocking up more than 20 MILLION views.