In this week’s Social Signals we do a deep dive into the world of video marketing and bring you the latest insights from Facebook’s Social Media Week Presentation last week on how and why you should adopt a Video First strategy and find out who dropped the bomb this year with the Top 2016 Social media fails so far.
One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website.
Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.
Welcome to the 3rd Social Signals newsletter your weekly feed of curated articles and insights from the world of Social Media, video and content marketing. This week we get up close and personal with Facebook Chatbots, whilst home Sound System pioneer Sonos debuts some very clever Mini Ads,