Evolve travelled to Griffiths in regional NSW, to tell the craft beer brewing story of Australian Beer Co’; Coca-Cola Amatil’s craft beer brand. Recipe matching to beers and brewer stories were captured on short form social videos then published on YouTube.

“Evolve bring an intimate understanding of social media and how to leverage content as a vital part of the marketing mix to drive business value. In my experience, one of their greatest assets is their commitment to treating clients as true partners, always looking at how where they can add value and deliver lasting results, on any budget.”

— Nicki Drinkwater, Public Affairs & Communications Manager, Alcohol & Coffee

THE BRIEF

Challenge: Coca-Cola Amatil's joint venture beer arm required a social media strategy to launch The Australian Beer Co's range of craft beers. The company wanted it's unique brand story told about it's beer, the brewer, and related tales.
Strategy: Shoot premium video content to tell the Yenda brand story. Then distribute content on YouTube and Facebook.
Result: Evolve travelled to regional Australia to capture the brand story of Coca-Cola Amatil's Australia Beer Co and their craft beer brand Yenda. See more about Evolve Video Production Services.