Welcome to the Social Signals No2, your weekly feed of the best-curated articles and our own banter from the world of social, video and content marketing. This week we get a look behind the scenes of viral video sensations UNILAD, whilst Instagram continues their onslaught of Snapchat features with their new events channel and we gear up for the Paralympics with the awesome video of the week ‘We’re the super humans’. All this and more when you let your mouse run wild over this week’s stories that matter from the Evolve team. We hope you enjoy:)
How The 24-Year-Olds Behind UNILAD Reach Billions with online Viral Videos
The fascinating success story of the young entrepreneurs behind the online video platform that is dominating people's Facebook feeds around the world. Watch the Facebook Live Interview
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Facebook’s New Teens-Only App Lifestage Turns Bios Into Video Profiles
With the proliferation of online video could this initiative lead to Facebook video profiles being the norm to replace your profile photo in the next 12 months?
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Sony Trials 360° Ads on Snapchat: What Does it Mean for Social Marketing?
While we've seen some examples of 360° technology online, we haven't seen it all that much yet in advertising, however, things are changing fast thanks to Sony creating some new 360 video ads for their new horror flick 'don't breathe' currently taking the US box office by storm.
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Facebook Messenger Chatbot to order a Pizza
Named “Dom,” the bot is described as “an artificially intelligent customer whiz designed to help superfans get their No. 1 fix of cheesy food heaven.” What next ?
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Five Creative Influencer Campaigns to Inspire Content Marketers.
In our effort to share you the latest case studies here are 5 cool case studies from the likes of
Calvin Klien, DJ Khaled the so called ‘king of snapchat’ & Mercedes.
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Trusting people in this Social Age is a Tough Job!
Great article on building ‘Circles of Trust’ online after all it’s what you do online that is important to build relationships as opposed to giving fake attention to influence or sell.
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Virtual Reality is Becoming The Next Great Storytelling Canvas.
Gian La Vecchia argues VR is enabling an entirely new interpretation and expression of the brand experience and he just might be right we think!
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Brands are already using Instagram's 'contact' button for customer service
As Instagram user base grows it might well be worth considering using your contact button for customer service. This article shares how a few successful Instagram brands are already doing so.
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Video of The Week -Were the SuperHumans
Just when you thought you'd had enough the Olympics here comes the Paralympians who will be competing in Rio from Sept 7-18. See for yourself these guys are literally amazing and a little bizarre at the same time!