Over 2.1m impressions delivered across Facebook, Twitter and Instagram with a 2-stage social media program of influencer marketing and branded content (incl recipe development)   

With Evolve’s help we were able to drive great ROI & as a result we generated the biggest sales of any new product in the non-diary So Good range to date.
— Amy Pugh, Social Strategist.

THE BRIEF

  • Challenge: Build new product awareness & social media buzz amongst core segments offor the launch of So Good's new unsweetened Almond and Coconut Milk in the crowded alternative organic milk market.
  • Strategy: Tap into healthy eating and fitness influencers across Facebook and Instagram with large audience/communities; Drive purchase intent by getting them to trial product and communicate benefits to their base. Follow-up included development of recipes using the milk, made available on influencer's and client's social pages. 
  • Result: Evolve cut through the competitive healthy eating and drinking social network market by engaging influencers such as Karly Kallis that developed online recipes for So Good's new Almond Coconut Milk. The first campaign was so successful, the client commissioned a follow-up one with Evolve influencer Karly Kallis. The two campaigns delivered over 2.1m impressions.

THE CAMPAIGN

 
 
 
 
 
 
 

CHECK OUT OUR OTHER CASE STUDIES