Over 2.1m impressions delivered across Facebook, Twitter and Instagram with a 2-stage social media program of influencer marketing and branded content (incl recipe development)
- Challenge: Build new product awareness & social media buzz amongst core segments offor the launch of So Good's new unsweetened Almond and Coconut Milk in the crowded alternative organic milk market.
- Strategy: Tap into healthy eating and fitness influencers across Facebook and Instagram with large audience/communities; Drive purchase intent by getting them to trial product and communicate benefits to their base. Follow-up included development of recipes using the milk, made available on influencer's and client's social pages.
- Result: Evolve cut through the competitive healthy eating and drinking social network market by engaging influencers such as Karly Kallis that developed online recipes for So Good's new Almond Coconut Milk. The first campaign was so successful, the client commissioned a follow-up one with Evolve influencer Karly Kallis. The two campaigns delivered over 2.1m impressions.