In the age of user generated content, everyone has the content creation and distribution tools (namely the phone and social networks) to become a star.
Evolve Video - Online and Social Media Video Production
Evolve Video prides itself on creating affordable online video content suited to the users of the major social media platforms including Facebook, YouTube and Instagram. We’re equipped to deal with virtually any brief such as creative branded content, production demonstration videos, ‘how to’ and instructional videos, interview-based content, and many more.
Evolve Editorial - Text and image-based storytelling
Producing online content in the era of social media requires a very specific skill set. Text-based content, like blog posts and online articles, require formatting and optimisation that suits both the reader and search engines. Image-based storytelling, like infographics and data visualisation, can also cut through the noise and encourage better content interaction. We help you develop editorial-style content that works for the social web.
Traditionally, campaigns have focused on creating assets to suit paid media or ‘institutional’ earned media.
We look at things differently and create content that can live on your owned channels and reach the right 3rd party social media participants.
- This often involves the development of a central theme with various forms of content produced to bring that creative concept to life.
- These content formats include branded online video, text-based web-copy, and image based storytelling and visualisation.
- Some people refer to campaigns of this nature as digital PR, we call them content-led campaigns that appeal to the right people, in the right places, at the right time.
Digital Assets and Web Development
Our primary focus is on digital engagement, not digital production, but in many cases digital assets like websites and apps need to be created to bring our content-led recommendations to life.
- This is where our web development and digital content production specialists come in, providing our clients with the ability to build digital properties to augment or change their online presence.