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Social Signals No 21 -Your Fortnightly News Feed

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Social Signals No 21 -Your Fortnightly News Feed

Welcome to the 21st Social Signals newsletter your fortnightly feed of curated articles and insights from the world of Social Media, video and content marketing.

This week fresh from our trip to American Samoa we share with you the secrets to live-streaming success and the latest social insights from SMW New York.

And if that's not enough to wet your appetite we dial you in why Instagram will overtake Facebook and what content trends are rocking the world of fitness.

 

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Social Live-Streaming – Welcome to the new “Reality TV” Transforming Marketing

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Social Live-Streaming – Welcome to the new “Reality TV” Transforming Marketing

Live-streaming on social platforms was hyped as the next big thing three years ago when Meerkat and Periscope were the new shiny social media platforms of choice. Since then, Facebook, Instagram and You Tube have all launched their own live services. But just how far have we come with ‘live’ and what are the opportunities for brands when you’re already producing other video content? Where does is fit into your day-to-day marketing activities?

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Social Signals No 20 -Your Fortnightly News Feed

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Social Signals No 20 -Your Fortnightly News Feed

Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viralhow Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program

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The 4 Essential Social Content Pillars for Creating Video in the Mobile Newsfeed.

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The 4 Essential Social Content Pillars for Creating Video in the Mobile Newsfeed.

Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe what the medium is already telling us about human behaviour and how people are engaging and interacting with video content in the newsfeed.   

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Social Signals No18 -Your Fortnightly News Feed

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Social Signals No18 -Your Fortnightly News Feed

Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.

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Create the winning recipe with Social Video for your Brand

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Create the winning recipe with Social Video for your Brand

We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.

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Social Signals No17 -Your Fortnightly News Feed

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Social Signals No17 -Your Fortnightly News Feed

Welcome to Social Signals No 17, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out why Tastemade’s videos are working so well on Facebook and countdown to the launch of Evolve’s brand guide to creating the winning recipe with social video with a chat with prolific Content Creator Matthew Vandeputte aka Matt Joez.

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Social Signals No15 -Your Weekly News Feed

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Social Signals No15 -Your Weekly News Feed

Welcome to the Social Signals No 15 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we explore why Stories is being heralded as the new social newsfeed and we look at the new storytelling principles you need to know as we transition from the age of information to what Facebook’s Megan Summers calls” ‘The age of experiences”.

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5 Reasons to Adopt a Video First Content Marketing Strategy

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5 Reasons to Adopt a Video First Content Marketing Strategy


One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. 

Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.

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