Welcome to the 21st Social Signals newsletter your fortnightly feed of curated articles and insights from the world of Social Media, video and content marketing.
This week fresh from our trip to American Samoa we share with you the secrets to live-streaming success and the latest social insights from SMW New York.
And if that's not enough to wet your appetite we dial you in why Instagram will overtake Facebook and what content trends are rocking the world of fitness.
Live-streaming on social platforms was hyped as the next big thing three years ago when Meerkat and Periscope were the new shiny social media platforms of choice. Since then, Facebook, Instagram and You Tube have all launched their own live services. But just how far have we come with ‘live’ and what are the opportunities for brands when you’re already producing other video content? Where does is fit into your day-to-day marketing activities?
Welcome to Social Signals No 20, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out how the #metoo hashtag went viral, how Maybelline is winning at social, and argue why you should think of content as a relationship and not a product. We ask the question which is better Facebook advertising or Influencer marketing? And show you how you can lead a better digital life with your very own 8-day digital detox program
Welcome to Social Signals No 19, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out the essential social pillars you should use when creating video, how to use video more effectively on Instagram, and how to inject more emotion into your content. Our must-read article this week comes from experienced marketer Josh Spector who outlines his ultimate guide to growing your audience online.
Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe what the medium is already telling us about human behaviour and how people are engaging and interacting with video content in the newsfeed.
Welcome to Social Signals No 18, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing.This week we find out find out from digital marketer Dennis Yu why the one-minute video is the best way to promote your brand on social media and highlight the news from Vidcon in LA & the best creative from the Cannes Lions Awards.
As part of our ‘Brands guide to social video', Evolve Social spoke with respected digital marketer, Dennis Yu about the importance of telling authentic short stories on social media that resonate as part of a wider brand story arc.
We’ve spent the last few months tracking the key developments in video technology, shooting, and editing techniques, and aligned them with important recent changes within the dominant social media platforms as well as the latest data on audience and consumer behavior to produce The Brands guide to creating the winning recipe with Social video.
Welcome to Social Signals No 17, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out why Tastemade’s videos are working so well on Facebook and countdown to the launch of Evolve’s brand guide to creating the winning recipe with social video with a chat with prolific Content Creator Matthew Vandeputte aka Matt Joez.
We talked to prolific content creator and time-lapse photographer Matthew Vandeputte (known online as @MatJoez) as part of our brand guide to social video who shared his insights and creative process, on how to create and produce content more efficiently.
Welcome to the Social Signals No 16, your fortnightly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we find out what Facebook's new VR & AR platforms mean for marketers and talk exclusively to content creator Matt Willis from Yelldesign about how to use short form video content more effectively.
As part of Evolve’s forthcoming Social Video Guide For Brands we caught up with short form content creator Matt Willis from Melbourne’s Yell Design who had some great advice for brands wanting to use short form video content on social media more effectively.