5 Reasons to Adopt a Video First Content Marketing Strategy

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5 Reasons to Adopt a Video First Content Marketing Strategy


One of the big buzzwords of the last decade has been "Mobile First" - Apps like Instagram (quickly bought by Facebook for $1b) didn't even launch a website. 

Facebook have now moved beyond thinking about mobile first to concentrating on being "Video First". Which is not surprising given their 800% annual video growth rate, growing from 1 billion to 8 billion views from 2015 to 2016.

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Social Signals No13 - Your Weekly Newsfeed

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Social Signals No13 - Your Weekly Newsfeed

Welcome to the Social Signals No 13 your weekly feed of insights and what’s hot from the world of Social Media, Video and Content Marketing. This week we get ready to go big with our content marketing in 2017 and we talk social video metrics. We rule the roost over the recent Superbowl17 Ads and ask the question which ones delivered and which ones didn’t?

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Social Signals No12- Your Weekly Newsfeed

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Social Signals No12- Your Weekly Newsfeed

Welcome to Social Signals No 12 your weekly feed of insights and what’s hot from the world of Social Media, Video and content marketing. This week we get stuck into 2017 with some great research on the state of Social Media and on the Future of Influencer Marketing, whilst McDonald's kicks off the new year by leading the charge using Instagram live and we learn how to give your content wings 

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Social Signals No11- Your Weekly Newsfeed

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Social Signals No11- Your Weekly Newsfeed

Welcome to Social Signals No11 as we highlight the best of 2016 and what’s in store for 2017 from the world of Social Media, Video and Content marketing. There are important new updates for Facebook, Instagram, and Snapchat, and we look at the year in memes and the rise of AR whilst Marc Zuckerberg takes us on a journey into the future with his personal AI Assistant

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Social Signals No10- Your Weekly Newsfeed

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Social Signals No10- Your Weekly Newsfeed

Welcome to Social Signals No 10 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.

This week we examine the much-acclaimed marketing strategy behind Snapchat spectacles and start the yearly debrief of all that was good about 2016 with the Top 20 most viral ads and Instagram most tagged destinations. 

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Social Signals No9- Your Weekly Newsfeed

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Social Signals No9- Your Weekly Newsfeed

Welcome to Social Signals No 9 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.

This week we smash the fake news controversy and find out the real reason Facebook won Trump the presidency, we get all hot and sweaty with Bradley Martyn’s epic Mannequin challenge.

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Social Signals No8- Your Weekly Newsfeed

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Social Signals No8- Your Weekly Newsfeed

Welcome to Social Signals No 8 your weekly newsfeed of insights of what’s hot from the world of Social Media, Video and Content Marketing.

This week we mourn the death of vine, and the birth of Vine’s creator’s new app Hype. We find out how Buzzfeed’s Tasty channel mastered social video and look at how Instagram is gearing up for shopping on the platform.

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